FOR IMMEDIATE RELEASE
The Bond Maker Launches “It Matters Where You Find Friends.” Campaign, Reframing How Women Think About Adult Friendship
New marketing campaign elevates the importance of where—and with whom—women choose to build friendships, introducing new rituals, collectibles and moments of connection.
CLERMONT, Fla. – December 8, 2025 – The Bond Maker, a women’s social and lifestyle company, today announced the launch of “It Matters Where You Find Friends.”, a new marketing campaign that challenges the idea that friendship is just about “getting out” or “meeting people” and instead focuses on how and where women choose to connect.
At a time when many women feel lonely despite full calendars and active group chats, “It Matters Where You Find Friends.” spotlights the details that make adult friendship feel real: intentional hosting, thoughtful rituals and small, tangible reminders that connection is worth prioritizing.
“So many women think they’re bad at making friends, when really they’ve just been in circles that weren’t designed for genuine connection,” said Sabrina Simmons, Founder of The Bond Maker. “This campaign is our way of saying that who you surround yourself with—and where you go to meet them—matters. Adult friendship isn’t an accident. It’s a choice.”
With a warm, relatable tone, the campaign leans into everyday friendship moments—like dropping off soup, sending the “I’m proud of you” text at the right time, or cheering for a friend when no one else shows up—to illustrate what supportive, grown-woman friendship can look like in real life.
“IT MATTERS WHERE YOU FIND FRIENDS.” CAMPAIGN
The campaign will come to life across meetups, memberships and reading experiences through a series of signature touches, including:
- The Bond Duck Moment & Flock & Swap Nights – At select meetups, women will choose a themed rubber duck and, if they’d like, briefly share why they chose it—a light, opt-in ritual designed to spark conversation and help women feel seen without pressure. Ducks will only be provided at meetups, and members will be encouraged to display their collections in wooden display cases and bring them to special Flock & Swap Nights™ to show (and optionally swap) ducks and the stories attached to them.
- “It Matters Where You Find Friends.” Merchandise – A new line of shirts, cups and mugs featuring the campaign line will be available online, giving women a way to carry the message into their daily lives and signal that they value intentional, friendship-first spaces.
- Limited Edition Magnetic Bookmark for B.A.B. – A “It Matters Where You Find Friends.” magnetic bookmark will be released as a limited edition collectible, only distributed at B.A.B. (Books and Bonds) reading experiences and offered as a complimentary keepsake for Elite Members—honoring the idea that new chapters in life deserve better, healthier friendship circles.
“We’re not just promoting events—we’re helping women rewrite the story they tell themselves about friendship,” added Simmons. “From the Bond Duck Moment to the bookmark tucked into their current read, we want them to feel supported in choosing better spaces, better conversations and better connections. Because it truly does matter where you find friends.”
More information about “It Matters Where You Find Friends.”, upcoming meetups and campaign merchandise will be available at thebondmaker.com.
About The Bond Maker
The Bond Maker is a women’s social and lifestyle company dedicated to helping women build real, lasting friendships through professionally hosted experiences, memberships and curated getaways. Serving women—many 40+—who are new to an area, navigating transitions, working from home or simply ready for deeper connection, The Bond Maker creates welcoming, no-clique environments where strangers can become genuine friends.
To learn more, visit thebondmaker.com.
Media Contact (For Press Only):
Sabrina Simmons, CEO & Founder
The Bond Maker
Email: hello@thebondmaker.com
Website: thebondmaker.com